Book Review – Frugal and Focused Tweeting for Retailers
Author: Carolyn Howard-Johnson
Publisher: HowToDoItFrugally Publishing (2010)
Pages: 129 pages
One of the aspects I really enjoy about Carolyn’s books is that they are practical. In books that deal with social media as a marketing tool, that’s particularly important. In Frugal and Focused Tweeting for Retailers, Carolyn doesn’t just throw the kitchen sink at you of everything related to Twitter. Instead, she delivers a manageable and effective resource of tips and examples that you can put into practice right away.
Both veterans of Twitter and beginners alike will find this book helpful. There are golden nugget tips sprinkled throughout every chapter, with links to more information on specific topics if you need them.
Everything about Frugal and Focused Tweeting for Retailers is aimed at being a quick study for retailers. Carolyn has parsed the available Twitter marketing techniques down to those that are truly valuable and effective. Yet, she includes enough variety that you can easily mix and match strategies into a custom fit for your business.
If the above is not enough to set this book apart from all other Twitter how-to books, Carolyn also helps you understand the trickiest part of business Tweeting, which is to make it appropriate for a social media format. And, she walks her talk.
Beyond studying this practical and easy-to-use guide, I highly recommend that you follow Carolyn’s tweets for retailers. They are a master class in social media marketing. She never sells anyone anything. Instead, her Tweets make you feel like you just got a great tip from a good friend. And that is the holy grail of using social media for business – emulating word-of-mouth advertising.
Whether you have a brick-and-mortar store or you’re offering services, you’ll find Frugal and Focused Tweeting for Retailers an invaluable guide to garnering more loyal followers on Twitter and integrating your social media advertising.