If you use any type of outbound link on your site you will need to nofollow and/or cloak those links before you get a visit from the new Google Penguin. And you may have more links than you realize. In a recent video, Matt Cutts shed light on what Google is trying to accomplish with the Penguin 2.0 update that was recently released. In it he mentions the halt of floating Page Rank often. That comes from outbound links, especially advertorials. Those could be affiliate links, PPC (Pay Per Click), or even an innocent “Powered by” link on one of your plugins. Find out what you need to know about the links on your site and how to correct any issues so that the Penguin doesn’t pop your site on its analytic head. This is a rather long post with full instructions. Click here or the free report image to download a copy.
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