Speed

Improve site performance 300%. This is the first in a series of posts on exactly how to improve site performance. Everything in the series is based on exhaustive testing that details the test conditions and exactly what each change improved.

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A fast loading site makes more money. That was the main motivation behind site owner Ann Drake contacting me to help her tweak On Sutton Place. Ann is big on Pinterest, where images are everything. She has also acquired several lucrative AdSense accounts.

Her site was running slow and it was costing her money.

The graphics for both Pinterest and ads presented their own challenges with performance. But image optimization was the least of the problems, and not where we started optimizing this site.

What follows is a full case study on the steps we took, and are still taking, to improve the performance and user experience with On Sutton Place.

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