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Make Money with Membership Sites – WPblab Ep. 18

ByMaAnna Stephenson

There are only a few ways to make money with a membership site, but lots of ways to lose your shirt. In this Blab, I share the 5 most common ways folks lose money with membership sites. And, me and my guests share real examples of how folks are making super duper money with membership sites.

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You’ll find show notes and links below the replay

Show Notes

Links mentioned in the show:

00:02:00 The #1 way to lose money on a member site – focusing on the wrong thing
00:03:39 Why you have to think like a publisher to make money with a membership site
00:04:00 The #2 way folks lose money – the plugin choice
00:04:45 The #3 way folks lose money – non-geeks lose more than anyone on this
00:06:00 The #4 way folks lose money – what you don’t know will cost you
00:08:40 The #5 way folks lose money –

this one could cost you everything and only the live audience got to hear it. I don’t publicize it, with good reason. If you do a membership consult with me, I’ll tell you what it is. I’m not trying do a tease with this or use it as a ploy. When you find out what it is, you’ll understand why I can’t say it publicly

00:09:45 Is it a good idea to start a membership site and then add the content as you go? Yes!!!! Listen to why and hear examples of how and why to do it.

00:11:15 How I ran a short live course and turned it into a membership course.

00:14:55 A real world example of how a coach had to modify her course because her audience wanted to pay her more money.

00:18:00 Another real world example of why to put a solid foundation on your main site and content marketing and audience building first, and then branch out into a membership site.

00:20:00 What I learned from being an instructor on Udemy and why I’m using it and my own membership sites concurrently.

00:28:00 How to use YouTube as a lead generation to a member site

00:31:00 Charlene Burke joins me to chat about courseware and how it differs from just a membership site.

00:33:00 The pros and cons of offering a monthly subscription or a flat fee.

00:34:00 Possible ways to break up a high-dollar course into a payment plan

00:39:30 The roll of autoresponders in the sales funnel of upgrades in member sites

00:43:00 Charlene shares a real member project she is currently working on and why it’s going to work, plus tips on ways to make better, including how she is building a tribe of evangelists for the product

00:55:00 Real world examples of building a membership from live workshops/webinars and why this works well with a topic that is constantly changing

00:58:00 Why I don’t recommend plugins without a consult and why you shouldn’t take any advice about them for that reason too

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MaAnna is a geek who can still speak in plain English. She helps DIY site owners plus webmasters and designers create sites that are secure, perform well, and get noticed by search engines and readers.