Discover best SEO practices for updating and deleting posts, 404 errors, redirects, and how to avoid Google penalties.
See the replay below
In this show I cover:
- Deleting old posts
- Updating old posts
- 404 errors
In an effort to keep their blog posts in front of viewers, I’m seeing more site owners use methods to game the system with Google and their site visitors.
Many are deleting old posts instead of updating them, which can cause
- 404 broken link errors to pile up
- Redirects to overload the database or .htaccess file, causing a performance hit
Or, using questionable practices like:
- Redirecting all 404s to the homepage
- Changing dates on posts
- Including update notices in the wrong place
Everyone seems to have a different strategy and reasoning behind how they do things.
Some are better than others.
Strategies That Work
In this show, you’ll learn about:
- Changes to the Google freshness algorithm
- Why 404 errors aren’t bad and how to make use of them
- Why not to change dates on posts
- Why not to send redirects to your homepage
- The problems with redirect plugins
- How not to overload your .htaccess file with redirects
- How to retain SEO rank and valuable comments
- Where to put update notices on posts
- How a custom 404 page retains more viewers and keeps Google happy