The tide is turning again in online promotion. Several A-list bloggers and other influencers are advising that you should stop selling and focus your efforts on creating community. Chief among them is Michael Stelzner, author of Launch and founder of Social Media Examiner. His advice is to aim to own the space where folks come for help, not only from you, but from each other. He’s not alone in his call for community. But, it’s not a new concept.
I got this new book from Darren Rowse (aka ProBlogger) when it first debuted and have been eager to dig through it because I’m always on the hunt for outstanding resources for my WordPress training clients and new site owners. Here’s my honest review about what this book is and is not, and who will most benefit from it.
[html] If you post online, you’re bound to come across situations where knowing just a wee bit of HTML would help you get noticed. Or, sometimes your site’s text editor inputs goofy code that messes with your formatting, especially if you’ve made a lot of edits on a WordPress site. Following are some of the most common HTML elements you can easily use to jazz up your posts.
Today I’m delighted to feature one of my fave online marketing gurus, Dana Lynn Smith. I’ve known Dana for a few years and we met through social media. Ever since, she has been my go-to person for online marketing info, tips, tricks, and tools. One of the things I appreciate most about Dana is that she walks her talk and provides great advice that is truly effective. Enjoy!
The ultimate goal of promoting online is to have more folks find and buy your products and services. If they like what you do, they’ll tell their friends, and that grows your business. Here are a few tips on how you can give something of value to your clients that will help you create and grow a following of loyal customers.