Seeing a thumbnail of your site is not the only benefit to viewers when they click the little magnifying glass next to the link for your site in Google’s search results. Instant Preview also allows them to see how relevant your content is to their search. Following are the details and how to ensure your preview gets clicked by viewers.
Google recently announced a makeover to their Google Profiles display. It looks a lot like the recently overhauled personal profiles on Facebook. That was not by accident. As a site owner, Google and Facebook can be your most powerful allies. Here’s what you need to know to create and benefit from an optimized Google Profile.
Websites come in all shapes, sizes, platforms, and functions. There is no one-size-fits-all format. The type of site you need depends entirely on what you want to accomplish. Following are three questions to help you get what you need and avoid expensive pitfalls in both time and money.
Does the use of keywords related to popular online news stories in your post title and content really matter that much? Oh, you betcha! See how one of my posts got the front page of Google in a hurry.
Google’s recent algorithm changes have hit content farms hard, which was their aim in an effort to make search results more relevant for the end user. However, several article directories were hit as well and they provide precious link juice to bloggers. If you use article marketing to drive traffic to your site and improve your SEO, you’ll definitely want to know how the directories are reacting and how it will affect you.
Google is serious about encouraging folks who provide a service from a shop or office to claim their listing on Google Places. And, they are cracking down on cheaters who try to game the system. Here are a few reasons why Google is so focused on this task and why you should be too.
Most anchor text SEO advice focuses on a link building strategy of generating more backlinks from external sites to yours. But, there are ways you can strongly improve your link love by using internal anchor text links within your site. In plain language, this means that you link from one page of your site to another, or to a specific section on one of your pages. Following are a few ways to improve your link quality and gain favor with both search engines and readers.
One of the ways search engines like Google measures your online clout is by tallying up how many folks link to your website. These are called by two names including incoming links and backlinks and building them means more traffic to your site. You can easily see who’s linking to your site every time you login to do an update.