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Tips Tuesday – Content Revamp SEO, Video Indexing Report, WP Drops Market Share

ByMaAnna Stephenson
Tips Tuesday – Content Revamp SEO, Video Indexing Report, WP Drops Market Share

Hello Happy Site Owners and Webmasters!

Tips this week include:

  • Content Revamp workshop series continues in the DIY SEO course
  • Designing your digital download delivery system workshop is today for BB Hubbers
  • WordPress 6.0 release is next week and where to get your update instructions
  • The feedback from WordPress losing market share for the first time
  • Why I’m looking into non-WordPress member site platforms
  • Justin Tadlock retires from WPTavern
  • Why Google Search said to ignore what’s in a Google SEO course
  • Why to ensure that SEO tips you read actually apply to you
  • Video Page Indexing Report is coming to Google Search Console
  • The sheer power of evergreen content
  • How to make money without huge traffic
  • The freedom and power of starting over
  • Why 1-on-1 chats are worth it and how much they save and make you money

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BlogAid Happenings

It’s been a pretty relaxed week around here meaning that the chaos level has been low. And I truly appreciate that break in it!!

I’ve been able to set aside more time for research into member site stuff as well as marketing stuff.

And I opened the woodworking shop for the season this past weekend. What a joy it was to be able to just think something up in my head and already have everything I needed to build it. It didn’t cost me a dime in materials, as it was a scrap wood project. And it gave my 4 hours of happy to make it.

We’ll be touching on that point later in the section labeled The Freedom and Power of Starting Over.

Site Services Update

The waitlist for any site service request is still running at its usual 3-4 week timeframe.

So, if your audit checkup is due in June, now is the time to fill out the audit request form.

Plus, if you want to combine that with migrating to better hosting, please fill out the migration/audit combo request form.

BlogAid Course Happenings

Content Revamp Series Continues

The second of our three-part Content Revamp Series of workshops happens this Thursday in the DIY SEO course.

Last week we covered how to do a content audit.

And this week we’ll cover all of the choices you have on what to do with that content, including:

  • Delete
  • Rework
  • Republish
  • And more

We’ll also cover the pros and cons and SEO consequences of each.

Plus, we’ll talk more about how to prioritize your revamp list to keep you out of overwhelm.

Then next week we’ll cover all the tips and tricks for actually implementing your plan in a way that does not get you in hot water with Google.

BB Hub Happenings

FYI, the BB Hub is a private membership and community for my DIY site audit clients with extra perks and support, like the ones you’re hearing about right now.

Designing Your Digital Download Delivery System

We had an AMAZING workshop last week in the BB Hub where we got to group chat about all the ways to create your digital download. And there were 2 truly standout methods for us to use.

This week we’ll be meeting once again with visibility expert Denise Wakeman who will tell us all the tips and tricks about the extra info we need to include in our digital download beyond just the core content that will make them even more powerful and effective as we design our delivery system.

Let me tell you something. Denise has honed this knowledge through 100s if not 1000s of real-world experiments for herself and her clients – and they work!!

When I say she’s an expert at it, I’m not kidding.

And we are so grateful for her to share her expertise with us in the BB Hub.

That’s all the happenings around here. Let’s jump into this week’s tips.

WordPress Tips

WordPress 6.0 Releases Next Week

I’m busy testing out the Release Candidates for WP 6.0.

I’ll be making a video tour and post for you soon so you can see what to expect.

Get WP Update Instructions

BlogAid News subscribers will be the only folks to get my special update instructions when I feel it is safe for most of us to move up to WP 6.0.

So be sure you are subscribed.

WordPress Loses Market Share

For the first time ever WordPress is reported to have a dip in market share.

The dip is 0.4% as reported by W3Techs.

But, some folks are questioning how that number was calculated.

Even so, some big names in the space have taken the news as an opportunity to cite why WP deserves to lose market share including the following:

I’m going to be honest with you. I had to bite my tongue in half not to put out my own opinion post about this. And what ultimately stopped me from doing it is the same reason I left the WP Performance team. Nobody who can do anything about it is listening. 

And I’m not going to allow myself to be disrespected like that, or stay in a room where other folks, who have decades of experience in making WP actually work well for end users, are blown off that way either.

Non-WP Member Sites

I will also tell you that I’m looking super hard into what 3rd party membership platforms can do so that I’m prepared to give folks alternatives to WP when I open that service back up. 

Some of these services include everything you need for marketing and customer retention too, none of which WP has without kluging together a bunch more paid plugins and services.

While those 3rd party platforms may seem expensive up front, they end up being cheaper and easier to run when you add up everything.

Justin Tadlock Steps Down as Writer for WPTavern

Justin Tadlock was a WP theme and plugin developer for well over a decade until he left that business to become a writer for WPTavern 3 years ago. And now he is stepping away from that position.

I want to say a huge thank you to Justin for his vision and voice of reason in the WP community all these years.

You will be missed.

And I wish you well in your next venture, whatever that may be.

SEO Tips

Google Search Says to Ignore Google Course

The head of Google’s Search team says to ignore the SEO advice given in Google’s own Digital Marketing certification course.

Keep in mind that the course was written by trained Google employees.

Once the news got out about, they erased that bad advice.

Ensure SEO Tips Apply to You

And I want to take this opportunity to remind you to properly vet any SEO tips you read.

Make sure that they apply to you.

Keep in mind that even folks like Team Yoast serve 2 very different types of clients, including enterprise level sites and bloggers like us.

When they talk about things like using breadcrumbs, that applies more to businesses with a lot of static pages that are deep linked, like 3-4 levels down of links. The readers and search engines both need breadcrumbs to have a better understanding of that type of site structure.

But, for us bloggers, our links are mostly 2 levels deep. And we re-sort our category and content arrangement too often to do anything with breadcrumbs other than to confuse the crap out of Google and other search engines.

What I teach in the DIY SEO course is made for bloggers. And it is tried and tested info backed with data and it works.

Video Page Indexing Report Coming

I’m excited about this!!

Google will soon be releasing a new report in Search Console that is dedicated to showing you all of the videos it has found on your site and/or any issues it encountered with indexing them, just like it does for your posts and pages.

I’ll be updating my Video SEO Booster course with a tutorial on this after it goes live.

And if you’re wondering if the info in that course works, I have proof out the whazzoobee that it does.

HeartwoodArt YouTube channel just got approved for the Partnership Program and I’ll be making money on those ads.

Plus, videos on my posts contribute directly to higher rankings for the post too. It’s super easy to see in analytics with the high time on site and low bounce rate.

Keep in mind that all of this is on a site I haven’t even posted to for the last 6 months, and only posted about 6 times a year for the last 2 years.

I’m not even close to being on a content hamster wheel of churning out new stuff for it. Instead, I made super high quality posts and videos following the exact same info you find in the Video SEO Booster course.

The Sheer Power of Evergreen Content

The key difference as to why that method works so well for Heartwood Art compared to BlogAid is that Heartwood Art is totally evergreen content. It has time to gain authority.

No such thing can happen with the transitory content from BlogAid. It’s super short lived and I would have to stay on that content generation hamster wheel to achieve the same results. And frankly, I have zero interest in doing that anymore. Same with the text content on BlogAid.

I’ll only be generating content that directly serves what I already offer. 

Monetization Tips

Make Money Without Huge Traffic

BlogAid is primarily a service-based business and I’m past needing to be in the extreme growth stage for it. I’m in maintenance phase with it and I’m spending more time taking care of the peeps I have rather than spending much time at all trying to attract a whole bunch of new ones.

But service-based businesses are not the only ones that don’t need a huge audience to thrive.

Connie Ragen Green has been successfully teaching folks how to do this in her Huge Profits, Tiny List for nearly 2 decades.

I have a client who is making a full-time income from affiliate sales of just a handful of products. She has a super narrow niche community too.

I have another client who makes $800/day by targeting products that are related to a current search trend that has low volume and low competition.

I’m pointing all of this out to help you escape the mindset that you have to constantly churn out content to attract a huge amount of traffic from a highly competitive and oversaturated niche to be able to earn a full-time income.

In fact, blogging like that is the slowest and hardest way to do it.

The Freedom and Power of Starting Over

Knowing all you know now, what would you do differently if you wanted to start an online money-maker from scratch?

Would you choose a different niche?

Would you have an entirely different focus for your content?

Would you ensure that every piece of content you created led directly to some type of conversion that brought you money in the end?

That’s exactly what I did when I flipped Heartwood Art from a hobby carving site to a woodworking site.

I started making Amazon commission money within the first 3 months and still do. And now I’ll be making YouTube ad revenue.

And it’s all from a tiny following.

Wonder what would happen if I focused full time on that site?

I chose not to, as I wanted to flip it back to a hobby. And it has served its purpose in bringing me real income for all I was able to prove works there, like Gutenberg, blog SEO, and video SEO.

But, I do have another evergreen content project in the works that I intend to launch as a real money-maker. And I’ll be growing that audience from scratch.

That’s the next journey I’m inviting you to join me on.

And we just got that train rolling with the Digital Downloads workshop in the BB Hub.

There’s plenty more to come, and I’ll keep you posted.

1-on-1 Chats are Worth It

This past week I had consults with a couple of my BB Hubbers who want to change direction by getting away from ads being their primary income and into selling their own products and knowledge.

And both of them said the same thing – that they plan to do more consults like this BEFORE they jump into the full setup.

And here’s why.

I just saved one client months of work in combining two sites into one.

And I showed another client where the real money was in her new offer and how to stand out from everyone else in the niche to offer something nobody else had even thought to do.

Those consults pay for themselves over and over in both savings and profit. 

And they get you on track with a clear plan forward too.

At the top of this I mentioned how fun it was to open my woodshop for the season. I literally just invented something in my head and went and built it.

And I shared it in some woodworking groups. It was a big hit and folks are super inspired to make their own. I didn’t make a tutorial on it and I doubt I will, but I know it would be well received if I did.

I think you, me, and everybody takes for granted what we know.

But the fact is, there are PLENTY of folks just starting out who would love to know what you know, and learn it the easy way, not the hard way or trial and error way, like you did.

And there are folks who will pay for your expertise just to do stuff for them.

Are you ready to make a change to capitalize on your expertise, or maybe you just want to take things in a different direction?

Let’s chat and get you a solid plan.

Wrap Up

That’s a wrap for this week’s Tips Tuesday.

Thanks for sharing this podcast and post with your blogging buddies, and for leaving comments and reviews too.

Subscribe to all BlogAid Posts via email so you never miss anything!

Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.

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MaAnna is a geek who can still speak in plain English. She helps DIY site owners plus webmasters and designers create sites that are secure, perform well, and get noticed by search engines and readers.