Tips Tuesday – Link in Bio Page Workshop, Short-Form Content Rules, FluentSMTP Tutorial
Tips this week include:
- Link in Bio Page Build Workshop this week
- Reels guest speaker
- Even Google says short-form content rules now
- It’s about delivering satisfaction
- But what if you just want to write?
- Google makes Pinterest alternative
- Where you host your site matters
- FluentSMTP tutorial update
- Are you getting all of the site support your need?
- Success story inspiration from one of my clients
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DIY SEO Everywhere Happenings
Link in Bio Page Build Workshop
We had a fantastic session last week for ideas on how to create short-form content!!!! That is what is ruling the online world now.
In the DIY SEO Everywhere course this week, we’ll learn to build great looking pages on our sites that we can use for our Link in Bio everywhere that we promote.
There really is no need to use a service like LinkTree. It’s VERY easy to replicate that look, and even improve on it, right on your site.
And I’m delighted that one of our fave designers, Michelle Phillips of Codefetti will be joining us for the session!!
I met with her live last week to look over examples and build them out with best practices for both speed and accessibility, as well as looking great on desktop and mobile.
She taught me so many tricks that I can’t wait to share with you!!!!!!
We’ll have a look at those examples and build a few of them during the session.
I’ll also show you common mistakes to avoid.
This session is going to be so fun!!!
Reels Guest Speaker
Next week we’ll have special guest speaker Stephanie Calahan, of Calahan Solutions, join us for a live session.
She is THE best business coach I’ve ever met.
And she is crushing it on Reels.
Y’all, this is someone to emulate with your marketing. And I know we will all be overflowing with inspiration and ideas from this session.
Join Us
It’s always a good time to jump into the DIY SEO Everywhere course.
Hit me up for a big discount, as I’m not advertising them publicly. Only my peeps get them!!
Content Marketing Tips
Short-Form Content Rules Now
I’m going to keep repeating this until everyone reading this makes the switch.
You 100% cannot ignore creating short-form content anymore.
It has the best chance of being picked up in AI Search and on all the platforms with AI algorithms.
That short-form content could be written, or video, or both.
Even Google is saying it.
AIO – AI Overviews – are here to stay. And searchers are gobbling them up.
Every platform where we publish is moving this way too – some are already fully there.
Tomiko Harvey has a must-read post titled Google Business Summit Review: AI & SEO Shifts.
She did an excellent wrap-up of her time at the Google Creator Summit 2025.
She got hit with the Helpful Content Update and went from making $12k/mo to $3k/mo.
The 2 big things she did to survive, and advises us to do are:
- Diversify, diversify, diversify
- Video is essential
She has tips specifically for a few blogging niches, along with info to help you make the mindset switch.
Definitely go read this post!!
Satisfaction Content
The other big message from Tomiko, and this is HUGE, is that content is about satisfaction now, not just keywords.
And THE most satisfying content is short.
Y’all TikTok changed everything. And every other platform is racing to evolve into that.
In fact, a whole new genre of videos became popular called Satisfying Videos.
You’ve seen them – the guys mowing yards for free, making a sheet pan meal without saying a word, fixing lawnmowers.
It’s the same stuff over and over and over. And it makes them thousands a month.
They are all based on short, focused content.
But I Just Want to Write
Fine – do it!
Grab one of your topics and write a 250-300 word tip on a single aspect of a bigger project. Post that.
Once you do about 5 or so of those, you’ll get it.
And then it’s super easy to turn that into a slide deck or carousel video, or even one that just has rotating content.
Canva is FULL of templates that make it easy to do.
You don’t have to be on camera to make a video.
Image Tips
Google Makes Pinterest Alternative
This is so funny to me.
Ever since Pinterest hit the scene, Google has tried every which way to emulate them.
Well, they’re at it again.
This week, the annual Google I/O 2025 conference for devs opens.
And they are expected to unveil a Pinterest alternative.
Y’all, this thing is likely more about ad revenue than it is about folks saving images from blog posts.
But, it is supposed to have some sort of “pinning” function where searchers can save/share their fave images.
I’ll keep my eye on it this week to see what it is. And we’ll all keep an eye on what it becomes.
Even if it eventually flops, it may be something we want to jump on while they are pushing it.
Hosting Tips
Where you host your site matters.
It’s not just the server hardware and software they use, it’s having System Admins who know how to set those things up correctly.
Poor configurations, and even worse support of them, is why I moved me and all of my clients from the hosts we were on over to Iridium Hosting.
One of my U.K. site audit client’s husband decided to get his own hosting, that was in the U.K. and it was not Iridium.
About 3 months ago, the site went down because the SSL certificate could not renew. That’s a very common occurrence on hosts that don’t know how to configure the sever-side Cloudflare integration on their servers. (They have the software, they just don’t know how to set it up.)
We even told them what was wrong with it and they still couldn’t figure it out.
We had to ask Dustin Hyle, who owns Iridium, and is their top Sys Admin, to go in there and change the setting. (He personally takes care of ALL of my clients.)
Well, guess what? Yep, 3 months later that SSL had to renew again, and again it failed.
That was the last straw for my client’s husband.
I want to thank Dustin for doing a same-day emergency migration to Iridium for us.
And I’m thrilled to not have to deal with that other host anymore as I help my client maintain her sites (she does the maintenance on her husband’s site too).
Y’all, all hosts are not the same – far from it!
At Iridium, we have top-notch security and speed, servers that are configured correctly, plus the best support on the planet!!!
Tutorial Update
Speaking of supporting my site audit Hub clients, they get access to extra tutorials for plugins and things on their site and hosting.
I don’t make these public for one reason – I do NOT want to support sites that are not fully configured and optimized correctly on who knows what type of hosting.
I know for a fact that my tutorials will work for my clients because their sites are configured correctly and they have super hosting.
Well, one of those tutorials is how to authorize the FluentSMTP plugin. And one of my clients needed to do that and ran into a new configuration issue with it.
So, I’ve updated that tutorial for the 2 different types of issues you may encounter and the fixes for both.
It’s super important for my clients to be able to do some of these things for themselves, as things like this also require access to their email client, like Workspace.
Are You Getting the Support You Need?
My site audit clients get:
- Annual full site audit and fixes
- 6-month security audit checkup and updates
- Mini consult during our live audit chat
- Access to private tutorials
- Access to our private support group
- Live sessions when we need to check into an issue
- Discounts on all courses
And ALL of the above is half the price of most maintenance agreements, which don’t even include regular audits and most certainly don’t include consults!!!
Get with somebody who is totally invested in your site success.
Inspiration
Tipper Pressley is one of my fave clients. She’s been with me for years!!!
Tipper has been running her site, Blind Pig and The Acorn since 2008.
And then she started doing YouTube videos which changed her life, and the lives of her family members who started doing them too!!
I am beyond thrilled with how she has grown her audience, all of whom are devoted fans, including me!
And I’m so proud of how she stepped out on faith to make YouTube her main source of income.
Hear her whole journey in a video she did last year when her site turned 16.
I believe you will find it inspiring how she navigated all of life’s changes and adapted and is thriving.
I will also add that what she says about producing video being a full-time job – that’s if you want it to be a full-time income.
I do mine part-time, much like y’all do your blogs. And it is part-time, extra income.
Just know that you can start small and grow, just like Tipper did.
