I’m delighted to share this two-part podcast interview with Dr. Liz Alexander, The Book Doula. Everyone who promotes online will find her incredible depth of knowledge and experience helpful.
Websites come in all shapes, sizes, platforms, and functions. There is no one-size-fits-all format. The type of site you need depends entirely on what you want to accomplish. Following are three questions to help you get what you need and avoid expensive pitfalls in both time and money.
Does the use of keywords related to popular online news stories in your post title and content really matter that much? Oh, you betcha! See how one of my posts got the front page of Google in a hurry.
Over the past few months Facebook has rolled out multiple changes to business pages. The latest buzz surrounds the iFrames fiasco, but that’s not the only thing that has page owners near the breaking point with both their sanity and their piggy bank. Has Facebook gotten so fancy that they’ve forgotten why everyone enjoyed using it, which was easy, cheap, and fun? And, can folks just now jumping on the bandwagon ever catch up? In this comprehensive post, you’ll discover what happened and how, plus what you should wait out until the dust settles.
All businesses run on sales. Some take the hyped up hit and run approach. But, to build a loyal following of repeat clients who refer their friends to you requires more than advertising how great your product is. Long-term success means taking a three-step approach beyond marketing.
Google’s recent algorithm changes have hit content farms hard, which was their aim in an effort to make search results more relevant for the end user. However, several article directories were hit as well and they provide precious link juice to bloggers. If you use article marketing to drive traffic to your site and improve your SEO, you’ll definitely want to know how the directories are reacting and how it will affect you.
One of the things that confuses new site owners the most is how to make a blog post when they are using a static page as the front page of their site. This short video tutorial guides you step-by-step through creating the necessary pages and shows you how to use them.
The look of the meta data under your blog post title is probably not something you consider when choosing a site design. But it says a lot about your site and its content to viewers. It could play a key role in your SEO and traffic. Plus, it could signal an open invitation to hackers to break into your site.