Today I’m delighted to feature one of my fave online marketing gurus, Dana Lynn Smith. I’ve known Dana for a few years and we met through social media. Ever since, she has been my go-to person for online marketing info, tips, tricks, and tools. One of the things I appreciate most about Dana is that she walks her talk and provides great advice that is truly effective. Enjoy!
Like many of the business owners I help, performing marketing duties for my site is not my primary focus, which is working directly with clients. Finding ways to make efficient use of my online marketing time is very important to me. However, recent changes on Facebook and Google have forced me to give up convenience in favor of increased engagement and better SEO. Discover why I’ve stopped using third party apps to post on Facebook.
As an owner of several sites, I use eight features of my Google Account daily. These free tools are an invaluable part of my online success. Are you using your Google Account to the max? Or, perish the thought, you don’t have one yet? See how you can make the most of what Google offers. Did I mention it’s all free?
One way to increase exposure to your site is by posting comments on other’s sites. To help your comments stand out, use a Gravatar to place a picture of you or your logo next to your comment.
It is well known that you only have a few seconds to capture your website visitors. If they don’t find what they’re seeking in a hurry, they’ll click away. Well, if your site is slow to load, they’ll click away before they ever see anything on it. One of the elements that slows down page load time are the images you use to make your site or posts look good. Here’s what you need to know about working with images and how to optimize them for fast load times.
The first thing most new site owners do is come up with the perfect domain name, then go buy it and a hosting package. What they don’t realize is, that rush to purchase can actually affect them negatively in search engines. I’ll tell you why and how you can lock in your ideal domain name without causing yourself harm.
When most folks think of RSS feeds, the image of a little orange square comes to mind. But, there’s much more to know about feeds, including how it can improve your SEO, increase your readership, and automate your promotion chores.
The letters SEO generally refer to Search Engine Optimization, although they can stand for a Search Engine Optimizer, who is a specialist in getting your site ranked high on Google and other search engines. Most of the pages that appear on the front page of Google are not there by accident. It takes a lot of grooming and time to that status. Following are the factors that contribute to the effort.