One of the ways search engines like Google measures your online clout is by tallying up how many folks link to your website. These are called by two names including incoming links and backlinks and building them means more traffic to your site. You can easily see who’s linking to your site every time you login to do an update.
Today I’m delighted to feature one of my fave online marketing gurus, Dana Lynn Smith. I’ve known Dana for a few years and we met through social media. Ever since, she has been my go-to person for online marketing info, tips, tricks, and tools. One of the things I appreciate most about Dana is that she walks her talk and provides great advice that is truly effective. Enjoy!
Like many of the business owners I help, performing marketing duties for my site is not my primary focus, which is working directly with clients. Finding ways to make efficient use of my online marketing time is very important to me. However, recent changes on Facebook and Google have forced me to give up convenience in favor of increased engagement and better SEO. Discover why I’ve stopped using third party apps to post on Facebook.
Tips Tuesday Feb 22
As an owner of several sites, I use eight features of my Google Account daily. These free tools are an invaluable part of my online success. Are you using your Google Account to the max? Or, perish the thought, you don’t have one yet? See how you can make the most of what Google offers. Did I mention it’s all free?
One way to increase exposure to your site is by posting comments on other’s sites. To help your comments stand out, use a Gravatar to place a picture of you or your logo next to your comment.
It is well known that you only have a few seconds to capture your website visitors. If they don’t find what they’re seeking in a hurry, they’ll click away. Well, if your site is slow to load, they’ll click away before they ever see anything on it. One of the elements that slows down page load time are the images you use to make your site or posts look good. Here’s what you need to know about working with images and how to optimize them for fast load times.
Blog and Tech Tip Tuesday Feb 15