Blog

With the threat of Google possibly shutting down Feedburner, now is a good time to switch to an alternative RSS feed service. Since most of my clients already use MailChimp and are not affiliate marketers, this post details the best alternative for them. I will show you all of the steps to migrate your RSS to email subscribers from Feedburner to MailChimp, make a new group in MailChimp, or how to make a standalone RSS to email subscription.

Will Google shut down Feedburner and what do I need to do now? That’s what millions of site owners have been asking since the summer of 2012. Google has been systematically shutting down every site attached to the service they paid $100 million to acquire just a few years ago. Whether they actual Feedburner kill the service any time soon is irrelevant now. Everyone who depends on RSS feeds for driving traffic and revenue has lost faith that it will be around in the future and they are jumping ship early. Most others are re-evaluating the role RSS plays, and can play, in their overall marketing efforts and looking for suitable alternatives. There is no one-size-fits all strategy for leaving Feedburner. This post will help you determine which alternative RSS feed tactic is best for your needs now and in the future. You can also download the PDF of this guide.