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An author’s website should be as unique as their book. However, it should also have some basic features that readers will want to find on their favorite author’s site. Here are four tips that will help you turn the mundane into the fabulous and make your site a favorite destination among readers.

There’s an old saying among authors that states, “Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.” Most site owners are not authors. But, like all professional copywriters, they can suffer from dreadful writer’s block, especially when it comes to creating their own site content. Here’s an easy way to overcome this hindrance to making great content.

I never sell anyone anything. It’s how I make a living. No kidding. The number one complaint I hear from folks who are about to enter the online marketing arena is that they don’t like “selling” people. Neither do I, and here’s how I’ve grown a successful business with that attitude.