The fact that I can publish this blog post is a testament to the power of the Internet as an agent of change that should not be censored, but monitored responsibly. Internet users and industry leaders helped put the brakes on two bills that were scheduled for vote on January 24, 2012 to allow everyone time to actually read what’s in those bills and take a better course of action. As a small business owner, blogger, composer, and producer of digital media that is disturbed on the Internet, the ideas behind SOPA and PIPA and their implementation are radically important to me. And they should be to you too, even if you’re just a surfer and have never published anything on the web. Read on to find out why.
Online marketing gurus tell you to make a special sales page for any product or service that you offer. But the truth is, every page on your site is a sales page and you need to format it as such. Here’s the how and why of it that will help turn your site into a better lead and conversion generator.
I’m in the service and education business. When you contact me, what you expect to hear is, “Yes, I can help you do that.” Lately, I’ve been saying no more than usual. You may be surprised at the positive response it has brought and how much more it has endeared me to my clients. Let me tell you why saying no can actually be good for business.
The tide is turning again in online promotion. Several A-list bloggers and other influencers are advising that you should stop selling and focus your efforts on creating community. Chief among them is Michael Stelzner, author of Launch and founder of Social Media Examiner. His advice is to aim to own the space where folks come for help, not only from you, but from each other. He’s not alone in his call for community. But, it’s not a new concept.
The home page of your site is the most valuable piece of virtual real estate that you own. It is usually the first thing that your potential clients see. Are they seeing your bio, your resume, or something they are actually interested in – like the problem they are having and the solution you can provide?
Google recently announced a makeover to their Google Profiles display. It looks a lot like the recently overhauled personal profiles on Facebook. That was not by accident. As a site owner, Google and Facebook can be your most powerful allies. Here’s what you need to know to create and benefit from an optimized Google Profile.
With a minimum investment of a well-designed site that showcases her products and services, is SEO friendly and boasts a fully optimized Google Places listing, see how one business is reaping the rewards of having an online presence.
All businesses run on sales. Some take the hyped up hit and run approach. But, to build a loyal following of repeat clients who refer their friends to you requires more than advertising how great your product is. Long-term success means taking a three-step approach beyond marketing.