Improve SEO with Internal Anchor Text Links
Most anchor text SEO advice focuses on a link building strategy of generating more backlinks from external sites to yours. But, there are ways you can strongly improve your link love by using internal anchor text links within your site. In plain language, this means that you link from one page of your site to another, or to a specific section on one of your pages. Following are a few ways to improve your link quality and gain favor with both search engines and readers.