Healthy living nutrition enthusiast and blogger, GiGi Dubois of GiGi Eats Celebrities shares how she turned her passion and experience into a thriving business. She also shares what it takes to make a career of giving honest product reviews and the importance of building tribe. With her site now as the primary business outlet, GiGi shares what we discovered in her recent site audit. Plus, why it’s important for site owners to get serious about having a high performing, secure site and how much more revenue that brings in.
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Catch GiGi online:
Site: GiGi Eats Celebrities
Timestamp of Our Chat
01:00 Gigi tells us about the evolution of her blog from celebrity diets to a foodie blog for certain food intolerances.
02:40 How GiGi’s background and degrees in both broadcast journalism and nutrition communications play into her blog success and interviews with famous celebrities.
04:30 The importance of writing the way you speak and keeping it real for readers.
04:50 How GiGi earns money trying new products and giving honest reviews.
06:40 How GiGi took her site from part time hobby to full time business by blogging only once a week, and then spending a LOT of time commenting on other blogs and building tribe.
11:00 Getting serious about site performance and security now that the business depends on it.
12:50 What we found in the site audit.
12:30 The main drags on site performance.
14:15 How much money GiGi was losing by running ads.
16:50 Negotiating with brands about compensation for reviews.
19:30 The importance of optimizing images.
22:20 Link to image optimization post from +Mary Iannotti
23:00 What changes cut load time in half.
24:00 How much more money GiGi is making because of these improvements.
24:10 Plugin changes we made.
25:10 How messed up your site gets by following random advice and trying to kluge together plugins that work well together.
28:00 The top two things Gigi advises site owners pay attention to and do to improve both performance and security.