Craft blogger and entrepreneur, Jill Flory of Sew a Fine Seam joins the podcast to share her site audit experience and what it takes to run a successful site in her niche. Jill has a diversified income stream, including her own products as well as ad revenue. She shares the positive results she’s seen on her site by increasing security, performance, and SEO.
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Where to Find Jill
Here are just a few places you can find Jill online:
- Sew a Fine Seam – her site
- Instagram – Jill’s fave place to hang out and post
Topics from Our Chat
Below you’ll find a handy timestamp of our discussion, full of takeaways that will help you run a successful site too.
00:25 Jill shares about her site, what she does, and how she diversifies her income.
02:20 Jill shares what it was like to go through a site audit, including:
- what prompted her to get a site audit
- things we found that surprised her
03:50 when the best time is to invest in your site if you have a hobby blog that is going into business
05:20 plugins that were flagged during the audit
- the cost of following generic advice about plugins
- not knowing what a plugin does on your site
08:30 the importance of optimizing images and ways to do it
15:13 backing up a large site
- the danger of letting this go
- having an emergency recovery plan
18:00 the cost of running ads
- performance hit
- user experience
- including ads that fit your style and audience
22:35 Theme revamp for HTML5 compliance and a few tweaks to improve
25:30 Quick results getting more traffic with modest SEO improvements
27:45 High and low traffic times/days, and best times to post
30:15 Jill shares future plans to share her business journey to help others do the same
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Great interview and as always, useful tips, MaAnna.
I’m a life time sewer, Jill, so I’m looking forward to visiting your site.
Your site looks beautiful, Jill. Nice collaborative work both of you. I’m now following you via bloglovin.
Thanks so much! I hope what I had to share in the interview was helpful to you – and glad to have you along as a follower :)