Jill Flory on the BlogAid Site Success Interview Series

Craft blogger and entrepreneur, Jill Flory of Sew a Fine Seam joins the podcast to share her site audit experience and what it takes to run a successful site in her niche. Jill has a diversified income stream, including her own products as well as ad revenue. She shares the positive results she’s seen on her site by increasing security, performance, and SEO.

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Where to Find Jill

Here are just a few places you can find Jill online:

• Sew a Fine Seam – her site
• Instagram – Jill’s fave place to hang out and post
• Pinterest
• Facebook
• Twitter

Topics from Our Chat

Below you’ll find a handy timestamp of our discussion, full of takeaways that will help you run a successful site too.

00:25 Jill shares about her site, what she does, and how she diversifies her income.

02:20 Jill shares what it was like to go through a site audit, including:

• what prompted her to get a site audit
• things we found that surprised her

03:50 when the best time is to invest in your site if you have a hobby blog that is going into business

05:20 plugins that were flagged during the audit

• the cost of following generic advice about plugins
• not knowing what a plugin does on your site

08:30 the importance of optimizing images and ways to do it

15:13 backing up a large site

• the danger of letting this go
• having an emergency recovery plan

18:00 the cost of running ads

• performance hit
• user experience
• including ads that fit your style and audience

22:35 Theme revamp for HTML5 compliance and a few tweaks to improve

25:30 Quick results getting more traffic with modest SEO improvements

27:45 High and low traffic times/days, and best times to post

30:15 Jill shares future plans to share her business journey to help others do the same