I’m delighted to share this two-part podcast interview with Dr. Liz Alexander, The Book Doula. Everyone who promotes online will find her incredible depth of knowledge and experience helpful.
In Part 1, we discuss the Indie-Publishing business, including the rise of e-books and using them as giveaways for subscriptions as well as a source of revenue. We also talk about the angle you want to take with presenting your knowledge to your audience.
You’ll hear how building relationships has become a popular way to promote online as well as appropriate ways to use social media.
Dr. Liz shares why free content is not the draw it used be and why you might need to rethink your email newsletter content. You’ll also learn why creating a book proposal is akin to creating content for your website.
In Part 2, Dr. Liz addresses key elements to writing content for your target audience. She gives great tips about ways to tie your book and/or blog to current events and why you should.
You’ll also learn why critical comments/reviews are actually great sources of inspiration.
Dr. Liz gives some wonderful tips for engaging your audience and ways to encourage their participation by adding comments to your blog that will become a valuable resource for community building.
|Listen to Part 1 now||Listen to Part 2 now|
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“Dr Liz” Alexander, the Book Doula, offers a blend of skills and experience that’s rare to find in a single individual. She has not just written ten nonfiction books, nine of them published by commercial publishing houses in Britain and the US, but –thanks to her marketing and media background–she has successfully sold hundreds of thousands of copies of her books all over the world. And she has used those books to launch and sustain a successful and enjoyable career as a consultant, speaker, workshop facilitator, coach and marketer.
Sharing her proven creativity, writing, and marketing & promotion skills with small business owners and service providers, Dr. Liz runs regular two-day workshops in which participants learn how to transform their subject matter knowledge into a compelling concept for a 50-pages or less ebook. At those events, people learn how to scope out and structure an ebook that they can use to boost their online mailing lists and earn passive income. As long as you have an idea and content drawn from your business or life experience, Liz says anyone can craft a brilliant ebook with her help. That’s certainly a more manageable and quicker outcome than writing a full-length book, which Liz also helps her clients to produce.
In addition to her support to small business owners and service providers, Liz also works with larger businesses, teaching them how to apply storytelling principles to make their marketing communications—including case studies—more compelling and memorable.