The tide is turning again in online promotion. Several A-list bloggers and other influencers are advising that you should stop selling and focus your efforts on creating community. Chief among them is Michael Stelzner, author of Launch and founder of Social Media Examiner. His advice is to aim to own the space where folks come for help, not only from you, but from each other. He’s not alone in his call for community. But, it’s not a new concept.
Online Marketing
Is Your Home Page About You or Your Customer
The home page of your site is the most valuable piece of virtual real estate that you own. It is usually the first thing that your potential clients see. Are they seeing your bio, your resume, or something they are actually interested in – like the problem they are having and the solution you can provide?
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Keywords and Google Instant Preview
Seeing a thumbnail of your site is not the only benefit to viewers when they click the little magnifying glass next to the link for your site in Google’s search results. Instant Preview also allows them to see how relevant your content is to their search. Following are the details and how to ensure your preview gets clicked by viewers.
Life Imitates Art and Google Imitates Facebook with New Profile
Google recently announced a makeover to their Google Profiles display. It looks a lot like the recently overhauled personal profiles on Facebook. That was not by accident. As a site owner, Google and Facebook can be your most powerful allies. Here’s what you need to know to create and benefit from an optimized Google Profile.
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How to Frame a Successful Site Case Study
With a minimum investment of a well-designed site that showcases her products and services, is SEO friendly and boasts a fully optimized Google Places listing, see how one business is reaping the rewards of having an online presence.
Go 3 Steps beyond Marketing for Online Success
All businesses run on sales. Some take the hyped up hit and run approach. But, to build a loyal following of repeat clients who refer their friends to you requires more than advertising how great your product is. Long-term success means taking a three-step approach beyond marketing.
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Easily See the Incoming and Backlinks to Your Site
One of the ways search engines like Google measures your online clout is by tallying up how many folks link to your website. These are called by two names including incoming links and backlinks and building them means more traffic to your site. You can easily see who’s linking to your site every time you login to do an update.
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Free Google Account Must-Haves for Site Owners
As an owner of several sites, I use eight features of my Google Account daily. These free tools are an invaluable part of my online success. Are you using your Google Account to the max? Or, perish the thought, you don’t have one yet? See how you can make the most of what Google offers. Did I mention it’s all free?
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This book could save you hundreds of dollars and months of frustration.