Online Marketing

The reason why so many websites fail to perform well usually isn’t due to a lack of effort by the owner to make the site look nice. In fact, it’s the owners obsession with looks that generally creates the failure. Discover the five reasons why sites under-perform and how you can avoid these mistakes.

What I Learned From Running an Online Business in 2010. Reflections on what it takes to create a successful website.

The big news in 2010 revolved around changes made by four major players including WordPress, Google, Facebook, and Apple, and how those changes impacted the online marketing landscape for website owners. It’s no longer enough to have an online presence for your business. You now have to optimize your online marketing strategy or risk dropping off the virtual map. In 2011, that is the only map that will count. Here’s a wrap up of the big changes in 2010 and what you can do in 2011 to build your business.

An author’s website should be as unique as their book. However, it should also have some basic features that readers will want to find on their favorite author’s site. Here are four tips that will help you turn the mundane into the fabulous and make your site a favorite destination among readers.

There’s an old saying among authors that states, “Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.” Most site owners are not authors. But, like all professional copywriters, they can suffer from dreadful writer’s block, especially when it comes to creating their own site content. Here’s an easy way to overcome this hindrance to making great content.

I never sell anyone anything. It’s how I make a living. No kidding. The number one complaint I hear from folks who are about to enter the online marketing arena is that they don’t like “selling” people. Neither do I, and here’s how I’ve grown a successful business with that attitude.

If you’ve been researching ways to drive more traffic to your site, it’s likely that you’ve come across a few terms over and over again like SEO, social media, RSS feeds, and permalinks. But do you really know what all of those terms mean? Following are a few definitions to help you get started.