In-person videos are THE most powerful way to connect directly with your audience.
Join me in this BlogAid Live event with visibility expert Denise Wakeman to discuss her successful journey with using in-person, or talking head videos to reach more of her target audience on multiple platforms.
And, Denise will share with us all of the ways you can re-purpose that video into multiple forms of content on even more platforms to extend your reach and visibility.
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Highlights of our chat are below the video too!!
FYI the first of the chat is a little pixelated as the bandwidth in the area near Denise was overly taxed. It does clear up so stick with us, as the info is stellar!!!
About Denise Wakeman
After a life-changing trek in the Peruvian Andes, Denise Wakeman embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots, happy to work wherever there’s wifi!
For more than 20 years, she’s been helping authors and online entrepreneurs experiment, master, and embrace the adventure of growing their business and online visibility with digital marketing.
Visit DeniseWakeman.com to read more.
Show Notes
(Times are approximate)
2:20 Infographic from Social Media Today with The State of Video Marketing in 2020
3:20 Examples of in-person videos – you having a conversation with your audience. It can be live or recorded.
4:20 Denise shares her journey with video since 2005.
7:30 Apps for video editing.
9:15 How live video got folks accustomed to non-production, slick video, making it easier for new folks to enter the market and not compete with only studio-quality videos.
10:00 Quality expectations of different types of video including:
- Phone recording of what’s happening in the moment – expectation of audience is non-slick
- Intro video on the site needs higher production
- Quick tip – do it on the phone and upload to social platforms – it’s a authentic, shared moment that builds connection and relationship and heightens trust factor
12:30 Video makes a real connection with the viewer
13:00 The power of the authenticity with video. And how important it is to go live and recorded to connect with your audience.
16:00 Meeting live in private groups via Zoom.
18:00 Find your comfort level with it. It’s okay to produce videos on a regular schedule or intermittently, and to do live or recorded.
19:50 Don’t compare yourself to others, it doesn’t have to be an elaborate production.
20:30 Story-boarding your videos, including in-person intro and exit.
22:00 Slice of life videos – ensure it’s valuable, not just fluff, as folks will get bored with it
24:15 Example of DIYer taking folks to the craft store with them, or to the flea market
26:00 how video has radically changed teleseminars/webinars/training and how video brings you closer to your clients/viewers
29:45 how Loom helped Denise keep in touch with clients via video email
32:00 all the ways you can easily re-purpose video into other forms of content for multiple platforms
36:00 just how fast it is to generate these other forms of contact
38:15 Headliner is a great tool Denise uses to match audio with another image or video for an entirely new video. It’s great for clips, snippets, trailers.
39:50 Examples of video editors that are easy to use.
42:20 Viewer expectations for live video and how quality has changed for recording on the phone
44:30 Zoom’s new security measures and what you can do to keep your Zoom’s secure too
47:30 More on storyboarding – also see this post on The Art of Storyboard and Photojournalism in Blogging
49:30 How video is a great way for introverts to get more visibility – and how to get over being so critical of of yourself on video.
You have something valuable to share and people want to hear that from you.
57:50 You have to be you and be comfortable being yourself on video.
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Thank you, MaAnna! This was a fun conversation to have. There are so many ways to create and use video and the tools are so simple to use now, that everyone can create videos. Thanks for having me as a guest on your show!
I really appreciate all of your insight about using video, including ways for folks to find their comfort with it.
And I’m busy making arrangements for all the re-purposing I can do. Really appreciate those tips too!!