Tips Tuesday – 34 Social Media Predictions,  AI Help for Metrics, WP 6.4.1 Update

Hello Happy Site Owner!

Tips this week include:

• BlogAid Holiday Deals are still going strong!
• Help for MailerLight Migration
• It’s time to do the WP 6.4.1 update
• 34 predictions for social media in 2024 that are a must-read
• Why marketing can’t be an afterthought anymore
• Why it’s all about engagement now
• Success is real people helping real people
• New Hub mastermind coming
• AI help with data crunching metrics
• Why I’m looking into Looker Studio
• Asking for help making a GA4 Cheat Sheet available

BlogAid Holiday Deals

I’ve got HUGE discounts for you this year on the things you need, including:

• DIY SEO course – save $100
• Webmaster Training – save $190
• Site Audit – save $100
• Consults – half off
• AI Images for Profit – first month for $1
• AI Success Club – 25% off plus $900 worth of bonuses

See the Holiday Deals page for all the details.

And tell your blogger buddies about these deals too!!

BlogAid Happenings

It’s the mad dash to the end of the year!

December and January are my busiest months. And this time it’s a little crazier than normal.

I’m working on:

• Regular updates to the DIY SEO course because we start our pre-checks and workshops in January
• Helpful Content Update recovery workshop
• AI ways to crunch our analytics and metrics data that are private and secure
• A workshop I’m taking on how to build a private GPT for this data crunching
• Review of AI in the plugins we use
• Updates to Midjourney and new tutorials for the AI Images for Profit course
• More ways to make money with AI image workshop
• The new AI tech that was just released that will make 2 of the AI businesses I’m creating actually work
• The best way to make a GA4 cheat sheet PDF for sale now that the GA4 course is about to end
• Final tests on the WP 6.4.1 update
• Topics and discussion points for a new mastermind for my site audit Hub clients
• A full load of site audit client checkups

And I’ll tell you more about all of it today.

But first, let’s get to some news and how social media, and marketing in general, is changing.

Site Services Update

If you are due for a site audit checkup in December, now is the time to get in your request.

If you are a new client, get your $100 discount on a new site audit by requesting prior to the holiday deals deadline.

The wait list is currently 2 weeks, but that will soon be 3 weeks or more as these requests start coming in.

Consults and other live sessions are still on demand. Book yours now for the holiday discount.

MailerLite Migration Help

If you are on the free plan, you have a looming deadline to migrate to the new account platform soon.

They are having a sale right now but it ends Dec 7. So don’t miss that.

Then get the help you need with the DNS record change on your host and at Cloudflare.

And I’ll help you through the confusing sections of getting your new account ready.

The live session takes about 20 minutes. Book yours now.

After that, you can do the rest of the migration steps on your own.

And you’ll be using the original account until you fully migrate over to the new account and update your optins and sync your list. So, no worries about having both accounts active.

WP 6.4.1 Update 

I finished the final testing on the updates and all good.

There is most certainly a specific order that we want to do all our updates in, including plugins, themes, and WordPress.

I sent instructions to my site audit Hub members as well as my Webmaster Training members on Monday.

Marketing Tips

34 Predictions for Social Media in 2024

If you have any hope of getting eyeballs on your content in the coming year, then this Social Media Today post by Andrew Hutchinson is a must-read.

More AI, More Video

These are the dominate themes for social media platforms in 2024.

If you were big on Pinterest, that’s likely because you jumped on every trend that platform wanted you to do.

You will want to take that same attitude with every other social platform now.

And they are all pushing what works – the novelty of AI, and the watch time of video.

Both of them keep folks on the platform longer.

These are the bandwagons you should find a way to get onboard with.

Read this article and see which platforms are pushing what so you can get more eyeballs on your content.

Marketing Can’t Be an Afterthought

Most bloggers spend 90% of their time creating content and maybe 10% of their time doing any type of marketing on it.

Way too many bloggers want to find the fastest, easiest way to simply automate their marketing.

Virtually every social media platform has significantly decreased reach on posts that:

• Are published via an automation too
• Have links that take viewers off that platform

What every social platform wants is for you, as a creator, to talk to people, not at people.

They want you to have some skin in the game, and posts things that get a reaction in the form of likes and comments.

It’s All About Engagement

The platforms want you to engage an audience in ways that those folks feel compelled to engage back with you by liking your stuff, subscribing, and leaving comments.

If you’re just “phoning it in” then don’t expect results.

SEO Tips

It’s All About Real People Helping Real People

In the last couple of Tips Tuesdays I’ve shown you what Google is up to.

Even if we don’t do it “Google’s Way” I think we will all need a grand mindset shift to be successful in 2024.

We can’t just broadcast our posts anymore.

We need to do whatever it takes to be a person who knows something who can help someone who wants to know it.

Think Forums.

That’s what they are all about.

Turn your posts and your social media into that.

Get on forums and/or any social platform where people helping others is the focus.

Google is crawling these forums and platforms.

If it keeps seeing your name pop up, it’s going to get the idea that you know something about the topic that is being discussed.

The other folks in those forums and platforms are going to get the same idea.

New Hub Mastermind

My first responsibility is to my paying clients, including my site audit clients who are in the Hub, which is where they get more support and help.

Most of my clients are bloggers.

Some of them got walloped with all of the Google updates this fall and their traffic is way down.

That will be the top thing we discuss in a new mastermind group that will be starting as soon as I can get an outline together of how we will run it.

We need new ways of getting traffic beyond simply recovering our SEO.

And we are going to help each other do it.

HCU Recovery Data Crunching Methods in the Works

There’s no way around it.

Recovering from the Helpful Content Update is going to require looking deeply into our metrics, including Google Analytics and Search Console.

I’m laying out the process we will follow in upcoming workshops in the DIY SEO course.

That will include:

• What data to gather
• How to gather it
• How to sort it

We’re going to do that much for sure.

AI Help with Data Crunching

I spent all last week looking into ways to use AI to help us with all the data we are collecting.

That includes ways to:

• Format the data so that it is easy to use
• Automate visualizations of the data into graphs and charts
• Ask questions of the data to gain more insights

All of this can most definitely be done with AI. In fact, it excels at this sort of thing.

But here are the gotchas, and they involve using Excel, Google Sheets, ChatGPT, and GPT agents to help with this.

Tips Tuesday Plus subscribers got the rest of this tip.

Is Looker Studio an Answer for Us?

Looker Studio is Google’s own data crunching tech for your site metrics.

And it’s free.

Here’s how Google describes it:

“Turn your data into compelling stories of data visualization art.”

And that is exactly what it is – a wall of charts and graphs.

It’s more fashion than function.

And you can’t ask it questions the same way you can with the AI solutions.

Will it be a better way to get more folks to look at their analytics regularly?

Yes. 

But, looking at the top 10 posts is not at all helpful. Those are vanity metrics, at best.

Will it help us sort our data into the kind of info we need to recover from the Helpful Content Update?

Maybe.

We can build custom dashboards for Looker Studio.

And I’m going to try to build one that helps us see info that is useful in actually recovering from the traffic downturns.

Otherwise, it’s a waste of time.

And it may or may not be accurate.

That’s the main reason I didn’t include it in the GA4 course. It has glitches and issues and doesn’t really tell us much beyond what you can see in the GA4 regular reports – they have graphs and such too.

I’m going to dig into it and see what we can see and determine if it’s helpful.

If not, I’m going to devise a manual process that is helpful.

GA4 Cheat Sheet

Now that the GA4 courses are coming to a close, I’ve had a few folks contact me to ask if I would be making course access available for free, even if the course would no longer be updated.

It doesn’t make sense to me to allow access to old info that may be incorrect.

But, some folks want access to the setup process, in case they want to adjust some of their custom reports, or for hooking up a new site.

Back in late summer I made a GA4 Cheat Sheet for myself and I made it available to select webmasters so that we could set up new accounts and reports for our clients.

I’m thinking about making a PDF version of that available for sale.

But I honestly don’t have time to set up GumRoad or some other such system for that. And I want to keep pricing super low for it, and not split a commission.

I’m wondering if there is a way to do a Donate button or such.

If any of you know a way to do this, give me a shout.