There’s a lot of great site advice only. There’s also a lot of really old and useless info too. And not every tactic will work on every site.
In this short show I cover specific examples of what’s working today, old ideas you need to drop, and new ideas you want to adopt.
1:15 Landing pages – why to break all of the conventional rules, just like a site that has millions of viewers
4:00 Landing page creation – like Thrive plugins and how to do it in Genesis without plugins
6:55 Only one CTA myth – another example of how multiple Calls to Action converts better
8:34 I don’t need SEO myth – your traffic may ultimately come from Pinterest, but that search may have started on Google.
11:00 Bounce rate – when a high one is okay and when it’s not
11:47 Causes of bad bounce rate – how you can make way more money by knowing what your analytics are actually telling you
13:49 Getting the 2nd click – the old, bad ways of doing it and how folks are getting them now
16:40 Doing scary things – why you need to do things you may not even like
17:20 Pop Ups – even if you hate them, you may just have to get over it, they work