Where to See GA4 GDPR Settings

ByMaAnna Stephenson

Did you know there are all kinds of GDPR settings in GA4?

Here’s how to see them.

Get the Ultimate GA4 Course for Bloggers Here

Access Data Settings

Log into your GA4 property.

At the bottom of the left sidebar, click the Admin tab to get here.

In the second column, click Data Settings.

And then click Data Collection.

Google Signals

Everything you see here has to do with what’s called Google Signals.

And how you configure these settings will directly impact your GDPR compliance.

That includes the type of demographics info you’re used to seeing in Universal Analytics now.

Threshold

Beyond that, it could also determine whether Google applies Thresholding to your data that could keep you from seeing all visits. That means your counts shown could actually be far lower than the real visitor count.

Impact to Brand Deals and Sponsorship

Now, you’d think just adjusting these settings so Thresholding is turned off would be the way to go.

But, knocking out all of that demographic info could also knock you out of brand and sponsorship deals too.

And, it could negatively impact what some ad agencies see too.

Your Responsible for Your GDPR

Plus, you literally have to check things off to acknowledge that you fully understand what type of data you’re collecting.

This means that Google is putting you on the hook for your own GDPR compliance.

Get More GA4 Help

Want to ensure you configure all of these settings for your needs?

The BlogAid GA4 course takes you through each one so you can make an informed choice.

blank

MaAnna is a geek who can still speak in plain English. She helps DIY site owners plus webmasters and designers create sites that are secure, perform well, and get noticed by search engines and readers.