Blog

  • The Real Cost of Free

    “I’m on a tight budget.” That’s what I hear from most new site owner wannabes. There is no other industry where you can open a legitimate business with no money and no education on how to run it. But too many site owners fall prey to buying into the hype of doing just that. They expect everything to be cheap or free and somehow be successful on sweat equity alone, while grabbing every shiny new thing some guru said works. Free is not free for long. You’ll pay for it dearly, to the tune of thousands of dollars. Let me show you exactly what I mean with real-world examples.

  • The Power of G+ Networks to Increase Site Traffic

    Getting your post to the top of page one on Google search increases site traffic. We all know that. I did it recently with two posts on a hot topic about a month ago. I’m just now catching my breath from all of the new business and followers that brought into my conversion funnel. But, what shocked me even more was to see my analytics have another Mt. Everest peak from a post going viral on G+ alone. See the graph for yourself and why it’s so important for you to participate in a social network on G+.

  • Your Guide to Google Decks and G+ Embeds

    Google has revolutionized how content will be found, presented, and shared online. I believe the continuing changes to G+ will blur the lines between blogs and social media. To demonstrate, I’ve created a Google Drive Deck and linked to it on my G+ profile. Then, I embedded that post here. This is the beginning of perpetual and evergreen content in a way we’ve never seen before. I can update the Deck at any time and everywhere it is displayed will update immediately. All of the comments and +1s update everywhere too. More importantly, they stay with the post, not as a separate entity.

  • How to Embed a Google Plus Post

    You can now embed a G+ post on your site. Google has just announced that the Google+ Sing-In is being integrated with Google’s Authorship Program. And they are integrating it with WordPress too. The G+ post integration is just one of the new features. What makes this so exciting is that viewers can +1, comment and follow the author from your site.

    Note: This is brand new and I’ll be updating this post periodically as news rolls in.

  • Microdata Essentials – Practical Examples You Can Use Now

    Adding microdata to your site’s content is a super way to make it stand out in search results. The most basic microdata properties can be added globally by your theme. But, you’ll want to get more specific than that for high-profile content on your site, such as your About page, events that you’re hosting like webinars, and products that you offer and/or review. There are tools and tips galore to help you do that. There are even plugins for it. I’ll be covering several of those tools and plugins in detail in later posts. But to pick the right tool for you, and get the most out of it, you’ll first want to know what you can do with microdata. So, in this post I want to help you understand the inner workings of microdata. I know you’ll be as fired up as I am about all that you can do with it. I suggest you get a notepad handy to jot down all the ideas this is going to give you! Here we go.

  • Get Another Layer of Backup Security with Server Rewind

    Have you every trashed a page or post on your site and then wanted it back? Or, has a plugin suddenly goofed up your database? It’s not easy, if at all possible, to restore such things from most backups. Well, unless you have Server Rewind. It’s exclusively available on A2 Hosting. And it’s free. Yep, free. Let me tell you why I love this feature and how I use it for my sites and those of my clients.