Blog

  • Genesis 2.0 and WordPress SEO Plugin Microdata Test Results

    WordPress 3.6 and Genesis 2.0 now support microdata. SEO on your site changes instantly when you use them. And it’s important for you to know the difference in what microdata gives you compared to what you get by using the WordPress SEO plugin by Yoast. This is Part 3 in a series of posts where I’m methodically testing themes, tools, and plugins that will cause a marked difference in the type and depth of content that Google can index on your site.

  • Genesis 2.0 Microdata and What’s in It for You

    The SEO landscape is changing, rapidly. With HTML5 support in WordPress 3.6, microdata schema markup became available. The Genesis 2.0 framework update gives you a serious head start in using it. This is Part 2 in a series of posts to help you understand these changes and take advantage of them. I am methodically testing themes, tools, and plugins that will cause a marked difference in the type and depth of content that Google can index on your site. But first, it’s important for you to know all the benefits you get by just updating to the Genesis 2.0 framework.

  • Prepare for the Microdata Revolution

    There’s a huge SEO change happening right now, and your site is in the thick of it, like it or not. Updates in WordPress, HTML5, and Genesis give you access to something that only enterprise-level companies had the bucks to do. Now it’s your turn to reap the rewards. I’ll help you understand it all in ways that are easy to grasp. When you finish this post, you’ll be talking like a pro about the hottest buzzwords in SEO. And, you’ll know what you can, and should, do and why.

  • How to Delete Local Backup Files in BackupBuddy

    It’s good to do a manual backup on your site before you upgrade. But, those files are usually stored locally on your hosting space. If you use BackupBuddy and do a complete backup, you’re also backing up your backup files. Those could really start piling up and slowing everything down.

    Plus, you’re paying for hosting space, so you don’t want to waste it on too many backup files. And, if you ever need to migrate your site, you’ll want to cut down on them before that too.

    In this quick video, I’ll show you how to delete locally stored files of your backup that you created with BackupBuddy. You’ll see easy ways to get rid of the problem and keep it from happening again so your site runs fast and smooth.

  • Byline Bug in Genesis 2.0

    Links for the byline that display below your post have two issues on Genesis themes. One is a security risk and the other is bug that started when Genesis 2.0 was released. The latter one will affect anyone who has updated to the Genesis 2.0 framework, but still has their original theme that has not been updated for the new schema markup yet. In this quick video, I’ll show you both issues and how they affect your site security and Google authorship. Plus, I’ll show you a super fix that you just may want to keep, even after they fix the bug.

  • Breaking Bad – How a Real Chemist Took His Blog to 2 Million Views

    This is a true story. I know James personally, and I watched him take his site from failure to success in just over two years. In this insightful podcast interview, James Ashenhurst shares his journey to become self-employed as an online Organic Chemistry tutor. You’ll hear his trials, errors, and successes. You’ll also hear exactly what made James so successful and how you can apply those same things to your online business. And, you’ll get real-world insight into what it takes, and how long it takes, and how to build your empire one logical step at a time. Listen to the podcast.

  • Target Your Email Lists with MailChimp Signup Form Selection Choices

    Targeting your emails to different segments of your list is one of the most powerful features of MailChimp. It’s easy to create a Group for each target audience and display them as choices in your signup form. This allows your readers to self-select the type of information they want to receive from you. But, it’s not all about checkboxes. MailChimp offers several other options to fit your targeting needs. See all the options in this short video. And, I’ll give you examples of how each one can be used so that the each person on your list gets just what they want.

  • Learn High Persuasion PowerPoint Secrets with Ellen Finkelstein

    When I started hosting webinars, I also had to learn PowerPoint. I found it easy and frustrating at the same time. I had graphic layouts in my head that I couldn’t figure out how to make on PowerPoint. Plus, I had to learn how to make a presentation that would be helpful as it stood while leading folks into other programs I offered, some free, some paid.

    But, the biggest trick was learning how to keep the whole thing interesting in a way that didn’t have me just reading what was on the slide. After wasting hours trying to figure it all out, I went to Ellen Finkelstein for a one-on-one session. I’m glad I did!