See easy ways to foil scrapers from getting your blog content and using it for their own sites and social media.
Being a DIY site owner is more challenging than ever now. Gone are the days of cheap hosting and hands off maintenance. WordPress, security, performance, SEO, conversion, and social media integration have all become more complex, and all simultaneously. It’s getting too much to keep up with.
Maybe it’s time to rethink your role in site ownership and whether you can afford to keep doing business as usual.
Content marketing success requires learning the business of content. Over the years I’ve been in the business of music, books, carving, blogging, and training. And I’ve gained international recognition for one simple reason. There’s a common thread running through them. Once you wrap your head around this concept, you’ll begin to see it in every successful endeavor. Let me give you an example or two.
This time of year, you’ve probably seen a Harry and David catalogue, or even been the lucky recipient of one of their wonderful baskets. Take a good look at that catalogue because it’s full of inspiration about how you can grow your business.
Are your post titles good enough to help your site get found and read? That is, after all, their main purpose. Great headlines take thought and planning. Here are tips for crafting headlines that are candy to both search engines and readers. Plus, you’ll find new ways to think about all the places where your headlines appear online.
Keyword stuffing and overuse of keywords are just two of the penalties in Google’s recent Penguin update. One of the ways to avoid that penalty is to vary the use of the keywords in anchor links that go to other places on your site, especially those that are your money words. Here are some tips on how to vary your anchor text, including a tactic that used to be taboo.
I’m delighted to host author and coach, Nina Amir during her blog tour for her new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time. Read the interview to see how you can benefit from blogging a book, the difference between that and booking a blog, and how blogging a book can lead to speaking engagements. You can also hear a recent podcast I did with Nina with more helpful advice on these topics.
One of the best compliments you can receive as an online marketer is, “I see you everywhere!” There are tricks to creating a consistent presence online and that directly impacts your branding. See how to use your WordPress User Profile and third-party platforms to begin to show up everywhere the same online.