Last week, Google reported its earnings were up since the Penguin update. This, to the detriment of organic search. And after more than a year of throttling what fans can see on the pages they follow, Facebook is offering more paid promoted post options. In other words, if you’re not willing to purchase ads on both Google and Facebook, your posts may never get seen. Here’s what you can do about it.
I recently joined a private brainstorming forum that is hosted by a super affiliate, meaning that she consistently earns six figures year after year. I was absolutely stunned by a remark she made during a live group session a few weeks ago.
She said, “Blog as if Google did not exist.”
She doesn’t post much on the big social media platforms either, like Facebook.
I’m still trying to wrap my head around those facts, coupled with the fact that she makes a wonderful living.
The SEO Bubble
I’m all about putting out the SEO white-hat word these days because I saw how much difference it made to my targeted traffic once I started using multiple SEO best practices consistently. The quality of my traffic increased. Meaning, more folks ready to purchase my offerings were landing on my site.
That’s super! But, I want to increase my total traffic and rankings too, and that isn’t happening. I hit a plateau and have not risen in the rankings for months no matter what I do with SEO.
The Social Media Bubble
I spend a lot of time posting on Facebook, LinkedIn, and Google+. Of them all, LinkedIn has the best ROI, in terms of sales funnel, by a factor of 20:1. The main reason for that is because I belong to targeted groups where I can answer questions and help folks directly. This is in sharp contrast to simply doing the billboard type broadcasting of my latest blog post and warm chit-chat on other platforms.
Again, the traffic from these social platforms is warm and in the mood to purchase. And, again, my traffic from them has hit a plateau.
Stagnate Growth Cycle
For about a year, my site traffic was on a steady rise, then two things happened. Google started changing its algorithms and Facebook began throttling how many of my posts were seen by those who followed BlogAid’s business page.
The Disturbing News
Google just reported a sharp rise in their second quarter earnings and crediting that rise to the Penguin updates. A Search Engine Roundtable report credits this increase to be caused by a serious decline in the quality of organic search results, leaving folks to more likely click on the paid ads that appear at the top of the page. More clicks equals more money for Google.
Facebook has recently introduced paid promotion of posts. The more you pay, the more people they will show your post to. So, first they throttle the posts, stating that if folks don’t engage consistently with your page they will simply stop seeing it in their feed (which is total BS). Then they charge you to have it appear in their feed.
Do you see a pattern here?
A New Plan of Action
I’m beginning to understand what the super affiliate marketer suggested. With the Google algorithm changes and Facebook throttling practices, the only real way to continue to drive up traffic without purchasing ads is to find places to engage your audience directly.
That’s exactly what LinkedIn allows me to do. I’ve also been seeking new forums and groups to participate in. Some of them offer do-follow links, which is a great way to get backlinks to the site. But, that’s beside the point for me. Helping folks directly does more for my business than anything next to word-of-mouth advertising, which has always been the backbone of BlogAid.
Am I still going to practice SEO and post to Facebook consistently? You bet. But, I won’t count on that approach as much anymore.
How About You?
For me, the writing is on the wall and I’m moving my focus in accordance. Will you be changing your habits in light of this news?