Last week, Google reported its earnings were up since the Penguin update. This, to the detriment of organic search. And after more than a year of throttling what fans can see on the pages they follow, Facebook is offering more paid promoted post options. In other words, if you’re not willing to purchase ads on both Google and Facebook, your posts may never get seen. Here’s what you can do about it.

We’re all happy when we see the traffic to our site increase. It means that more people are becoming aware of what we offer. But, traffic alone is not the key to success. The trick is to gain more targeted traffic. Here are a few tips on what to look for in your Google Analytics and elsewhere that will help you determine what’s working well for your site.