Rebranding Your Blog: Interview with Kate Ahl

ByMaAnna Stephenson

Rebranding Your Blog - Interview with Kate Ahl

Rebranding by changing your domain name impacts your site tech, SEO, and social media accounts, especially Pinterest.

Learn what you need to know to do this the best way to avoid issues with loss of visibility and traffic.

Kate Ahl of Simple Pin Media is my special guest for this live chat.

We cover:

  • The various ways to handle the domain change at the hosting level.
  • The impact on site speed and SEO due to redirect chains.
  • Whether you need to get a new Pinterest account or not.
  • If you need to re-verify your site with Pinterest.
  • What becomes of your previous Pinterest images with the old brand’s watermark.

About Kate Ahl

Kate Ahl has a passion for helping bloggers/content creators and small business owners grow their business using Pinterest. When she teaches Pinterest marketing, she aims for it to be actionable, simple steps that help business owners move forward successfully instead of feeling overwhelmed.

Find Kate on:

Catch the Replay and Show Notes

See below for the:

  • podcast
  • video
  • links to resources mentioned
  • show notes

Podcast

Podcast: Play in new window | Download

Subscribe: RSS

Video Replay

This LIVE session was broadcast on June 10, 2020 on the BlogAid Facebook page.

Both Pinterest and site tech change all the time, so be sure to check back for updates.

A timestamp of our chat and links to resources mentioned are also below the video

Resources Mentioned

Articles and Tutorials

BlogAid Courses

BlogAid Services

Show Notes

06:10 Can I just change my domain and do redirects?

07:50 What is the best way to start using a new domain?

09:10 Do I need to hire someone to make the domain change?

12:45 What do I need to change at Google Search Console?

14:00 What do I need to change on Google Analytics?

14:50 What else needs to be checked for the site?

17:20 Why free HTTPS is not a good idea

18:00 What are the different reasons site owners rebrand?

20:20 Do you get a new Pinterest account or revamp your existing one?

21:45 How Pinterest marketing has evolved for niching down

22:40 How old boards on existing Pinterest accounts affect the algorithm

24:20 More on how board follows play into the Pinterest algorithm

26:20 What to do with old images, especially those with watermarks

27:30 How fresh pins help move old images out of the feed, or it stays on the search feed

28:10 What do I do with old watermarked images on my site?

30:15 What do I need to watch out for with deleting images for Google and my site?

32:30 Why you want to delete old images out of your Media Library

34:35 The caveat with deleting images that are reused and how to avoid it

35:55 How to export a list of images embedded in posts

36:34 Why not to use plugins that delete images based on Unattached

37:00 How long Google reports 404s from deleted images

37:25 Example of making unique file names for reusing images

39:00 Why Squoosh is my favorite image optimizer and increases your Google PageSpeed Insight score

41:35 What about expanding on the same site topic – do I need to start a new site?

43:15 Is search in Pinterest as seasonal as search in Google?

46:40 Is it confusing to find what pin is driving traffic when folks click on an old pin prior to rebranding?

47:50 how to lead visitors to new resources if you have deleted old topics, but the old pins are still out there

48:35 seeing behavioral flow of visitors in Google Analytics

50:15 Do I lose all of my followers if I create a new Pinterest account?

51:45 Messages to put on your site to help old pin visitors understand your rebrand

52:15 Do you need to re-verify your site on Pinterest when you rebrand?

53:45 How does Pinterest react to old domain pins being redirected?

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MaAnna is a geek who can still speak in plain English. She helps DIY site owners plus webmasters and designers create sites that are secure, perform well, and get noticed by search engines and readers.

2 Comments

  1. Thank you so much for this video. So much of this answered questions for me about my migration. I am still tossing up the idea of “which domain name do I keep if I am rebranding?” I had questions about Pinterest and this cleared ALL of that for me!

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