Rebranding by changing your domain name impacts your site tech, SEO, and social media accounts, especially Pinterest.
Learn what you need to know to do this the best way to avoid issues with loss of visibility and traffic.
Kate Ahl of Simple Pin Media is my special guest for this live chat.
- The various ways to handle the domain change at the hosting level.
- The impact on site speed and SEO due to redirect chains.
- Whether you need to get a new Pinterest account or not.
- If you need to re-verify your site with Pinterest.
- What becomes of your previous Pinterest images with the old brand’s watermark.
About Kate Ahl
Kate Ahl has a passion for helping bloggers/content creators and small business owners grow their business using Pinterest. When she teaches Pinterest marketing, she aims for it to be actionable, simple steps that help business owners move forward successfully instead of feeling overwhelmed.
Find Kate on:
Catch the Replay and Show Notes
See below for the:
- links to resources mentioned
- show notes
This LIVE session was broadcast on June 10, 2020 on the BlogAid Facebook page.
Both Pinterest and site tech change all the time, so be sure to check back for updates.
A timestamp of our chat and links to resources mentioned are also below the video
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06:10 Can I just change my domain and do redirects?
07:50 What is the best way to start using a new domain?
09:10 Do I need to hire someone to make the domain change?
12:45 What do I need to change at Google Search Console?
14:00 What do I need to change on Google Analytics?
14:50 What else needs to be checked for the site?
17:20 Why free HTTPS is not a good idea
18:00 What are the different reasons site owners rebrand?
20:20 Do you get a new Pinterest account or revamp your existing one?
21:45 How Pinterest marketing has evolved for niching down
22:40 How old boards on existing Pinterest accounts affect the algorithm
24:20 More on how board follows play into the Pinterest algorithm
26:20 What to do with old images, especially those with watermarks
27:30 How fresh pins help move old images out of the feed, or it stays on the search feed
28:10 What do I do with old watermarked images on my site?
30:15 What do I need to watch out for with deleting images for Google and my site?
32:30 Why you want to delete old images out of your Media Library
34:35 The caveat with deleting images that are reused and how to avoid it
35:55 How to export a list of images embedded in posts
36:34 Why not to use plugins that delete images based on Unattached
37:00 How long Google reports 404s from deleted images
37:25 Example of making unique file names for reusing images
39:00 Why Squoosh is my favorite image optimizer and increases your Google PageSpeed Insight score
41:35 What about expanding on the same site topic – do I need to start a new site?
43:15 Is search in Pinterest as seasonal as search in Google?
46:40 Is it confusing to find what pin is driving traffic when folks click on an old pin prior to rebranding?
47:50 how to lead visitors to new resources if you have deleted old topics, but the old pins are still out there
48:35 seeing behavioral flow of visitors in Google Analytics
50:15 Do I lose all of my followers if I create a new Pinterest account?
51:45 Messages to put on your site to help old pin visitors understand your rebrand
52:15 Do you need to re-verify your site on Pinterest when you rebrand?
53:45 How does Pinterest react to old domain pins being redirected?