Google Analytics 4

Sessions – GA4 Word of the Day

Sessions – that’s the Google Analytics 4 word of the day.

Let’s see it in action.

READ MORE Sessions – GA4 Word of the Day
Why Google Analytics 4 Acquisition Doesn’t Match Universal Analytics

See why GA4 User visits to your site in the Acquisition Overview don’t jive with the total visits you’re seeing in UA.

READ MORE Why Google Analytics 4 Acquisition Doesn’t Match Universal Analytics
2 Ways to Customize Reports in Google Analytics 4

Discover the two report types offered in GA4 and why customization is limited in one of them.

READ MORE 2 Ways to Customize Reports in Google Analytics 4
2 Ways Visitors are Counted in Google Analytics 4

Discover the two Scopes GA4 displays in the Standard Reports and why they don’t match each other or data in Universal Analytics.

READ MORE 2 Ways Visitors are Counted in Google Analytics 4
Google Analytics 4 vs Universal Analytics

GA4 is NOT a UA upgrade. See the major differences in setup, data collection, and terminology.

READ MORE Google Analytics 4 vs Universal Analytics
What is Google Analytics 4?

GA4 is the complete replacement for the Universal Analytics (UA) you are using now.

Discover why Google Analytics 4 is the future and why you’ll like it more than UA.

READ MORE What is Google Analytics 4?

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