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Helpful Posts
Showing a date can help or hurt your click-through rate in search. Same with showing it on the actual post. Generic advice abounds about whether or not you should include a date, what Google indexes, and how the Google freshness algorithm factors into the mix. This post will help you cut through that noise and come to a conclusion that works for your site and audience. Plus, tips on how to change whether you show dates or not.
There is one very popular plugin that I see site owners fail to configure properly way too often. And it’s severely hurting a critical aspect of their site that affects its reach. And I bet you’re using that plugin too.
Yesterday, +Yoast released ver. 2.1 of his plugin and there are some big updates, including the new Google mobile breadcrumbs instead of permalinks, and changes to Twitter and Facebook in the Social section. See the video tour below for a quick view of the new features. FYI, you only need a Facebook App ID if…
Avoid a slow crawl warning from Google by understanding what John Mueller referenced in load time speed under 2 seconds.
See new features and enhancements, plus where all of the settings have been moved in the latest major update of the WordPress SEO plugin by Yoast, ver 2.0.
Team Yoast has released beta versions https://yoast.com/public-betas-plugins/ of their popular WordPress SEO and Google Analytics plugins for the public to help test. I put the WordPress SEO through its paces to see if it meets the claim of 30-40% faster processing. Plus, I ran it through Google’s mobile testers and checked the microdata output on the Google Structured Data Tool as well. Get a quick look at my results.
Yesterday, Google announced they were killing authorship via a G+ post by +John Mueller who is a Webmaster Trends Analyst for Google. Right behind it, +Eric Enge and +Mark Traphagen, both of Stone Temple Consulting, and SEO gurus, released a post about it on Search Engine Land. Both posts gave explanations for the demise of authorship, but you have to read between the lines to find the real reasons authorship failed, and what’s next for SEO, and why it matters.
Yesterday, Google officially announced that sites with SSL (https) would get a bump in rankings. Multiple news sites ran it like it had to be done tomorrow. All manner of developer forums lit up with folks asking how to do it. And a few of us, said “not so fast!” The media circus on this will be going for at least another year. Here’s a follow up on yesterday’s post with more info and things to consider before you make this move to HTTPS.
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