SEO

  • Genesis 2.0 and WordPress SEO Plugin Microdata Test Results

    WordPress 3.6 and Genesis 2.0 now support microdata. SEO on your site changes instantly when you use them. And it’s important for you to know the difference in what microdata gives you compared to what you get by using the WordPress SEO plugin by Yoast. This is Part 3 in a series of posts where I’m methodically testing themes, tools, and plugins that will cause a marked difference in the type and depth of content that Google can index on your site.

  • Genesis 2.0 Microdata and What’s in It for You

    The SEO landscape is changing, rapidly. With HTML5 support in WordPress 3.6, microdata schema markup became available. The Genesis 2.0 framework update gives you a serious head start in using it. This is Part 2 in a series of posts to help you understand these changes and take advantage of them. I am methodically testing themes, tools, and plugins that will cause a marked difference in the type and depth of content that Google can index on your site. But first, it’s important for you to know all the benefits you get by just updating to the Genesis 2.0 framework.

  • Prepare for the Microdata Revolution

    There’s a huge SEO change happening right now, and your site is in the thick of it, like it or not. Updates in WordPress, HTML5, and Genesis give you access to something that only enterprise-level companies had the bucks to do. Now it’s your turn to reap the rewards. I’ll help you understand it all in ways that are easy to grasp. When you finish this post, you’ll be talking like a pro about the hottest buzzwords in SEO. And, you’ll know what you can, and should, do and why.

  • Get to Page 1 of Google with Freshness Algorithm

    Traffic to my site shot through the roof recently. Two of my posts made it to the front page of Google and have stayed there for a few days. One in particular hit at the height of popularity for its keywords. And they are super difficult keywords to rank for, including HostGator, BlueHost, and DDoS. I’ll tell you how I did it, what I had nothing to do with that played a huge role, and what happened to my site traffic stats and conversion rates over the last few days.

  • HTML5 and Genesis 2.0 – Get the SEO Edge

    When WordPress 3.6 rolls out, it will include HTML5 markup code in the core. Right behind that release will be the Genesis 2.0 premium framework to take advantage of the new features. Since it’s not likely that you own a theme that can make use of HTML5, and since all browsers don’t support it yet, you may be wondering why you’d want to go to the trouble of updating your theme. In a word, microdata, that’s why. Microdata talks to other machines, like search engines, and tells them more about the content being indexed. In other words, microdata is candy for Google and your content will be surrounded by it. When you help Google, it helps you. See how adoption of HTML5 will give your site an SEO leg up in your niche and put you ahead of your competition and seen in SERPs.

  • Nofollow and Cloak Your Links to Avoid Penguin 2.0 Penalty

    If you use any type of outbound link on your site you will need to nofollow and/or cloak those links before you get a visit from the new Google Penguin. And you may have more links than you realize. In a recent video, Matt Cutts shed light on what Google is trying to accomplish with the Penguin 2.0 update that was recently released. In it he mentions the halt of floating Page Rank often. That comes from outbound links, especially advertorials. Those could be affiliate links, PPC (Pay Per Click), or even an innocent “Powered by” link on one of your plugins. Find out what you need to know about the links on your site and how to correct any issues so that the Penguin doesn’t pop your site on its analytic head. This is a rather long post with full instructions. Click here or the free report image to download a copy.

  • AuthorRank 14 Ways to Connect

    Google can track fourteen AuthorRank connections between your verified digital identity and content you publish anywhere online. That includes websites where you author content, as well as your social media sites. And, there are several important loops that Google wants you to close to ensure that the right author is getting credited. And you’ll want to close them too, to ensure that scraper sites are not taking advantage of your good reputation. See why getting AuthorRank setup properly is one of the most critically important tasks you’ll do this year.