SEO

Adding microdata to your site’s content is a super way to make it stand out in search results. The most basic microdata properties can be added globally by your theme. But, you’ll want to get more specific than that for high-profile content on your site, such as your About page, events that you’re hosting like webinars, and products that you offer and/or review. There are tools and tips galore to help you do that. There are even plugins for it. I’ll be covering several of those tools and plugins in detail in later posts. But to pick the right tool for you, and get the most out of it, you’ll first want to know what you can do with microdata. So, in this post I want to help you understand the inner workings of microdata. I know you’ll be as fired up as I am about all that you can do with it. I suggest you get a notepad handy to jot down all the ideas this is going to give you! Here we go.

Some of us can’t wait for Genesis to roll out 2.0 compatible themes. We need to get the ball rolling on microdata for our clients and don’t want to revamp a theme later. There are easy ways to convert a theme and make it HTML5 compatible. In this post, I’ll show you exactly how I did it and the extra microdata results I achieved that will make Google crazy happy.