HTML5 and Genesis 2.0 – Get the SEO Edge
When WordPress 3.6 rolls out, it will include HTML5 markup code in the core. Right behind that release will be the Genesis 2.0 premium framework to take advantage of the new features. Since it’s not likely that you own a theme that can make use of HTML5, and since all browsers don’t support it yet, you may be wondering why you’d want to go to the trouble of updating your theme. In a word, microdata, that’s why. Microdata talks to other machines, like search engines, and tells them more about the content being indexed. In other words, microdata is candy for Google and your content will be surrounded by it. When you help Google, it helps you. See how adoption of HTML5 will give your site an SEO leg up in your niche and put you ahead of your competition and seen in SERPs.
